DEALERS-MEET

Coming soon...

LAUNCH EVENT

We are delighted to connect with our distribution partners at this happy occasion to tell them about the new offering. They have been telling us about the existing market need for a while, but we wanted to make sure we had a good offering before we go ahead.

We are also making sure it gets adequate communications effort to supplement the sales drive; there is a TV campaign as well as a jingle that we are very excited about. We have outdoor as well as retail communication to remind consumers that there is a delightful new brand for them to try.