ABOUT SPHOORTI
ABOUT SPHOORTI FOUNDATION

We are in the process of setting up an entity which can support local sport. This has been prompted by multiple things. In our consumer and market understanding, we found that people until they begin work, are active in a lot of local sport like kabaddi, football, cycling and even boating! And of course earnings one’s livelihood causes these to drop away.

Sports has been found to be a great tool to support community development in several places. Players get a chance to earn when they have many matches to play in. More people can become professional coaches. Increased activity allows local sporting infrastructure to get maintained and creates peripheral jobs. Sphoorti, being true to its nature, would like to support people in making this happen. This could be by providing simple scholarships, or player kits or creating ground level sporting events.

We are currently learning ourselves about what are the needs of sport in each of these districts, what are being more easily satisfied and where we can do the most good. Of course, we would encourage consumers reading this to also send us their suggestions about useful activities they think we should do. Once we complete our assessment, we will have a network of local representatives who will carry the plan forward which will of course continually morph with changing needs.