A strong tea that speeds you towards a better future. “Rag rag mein raftaar”. Most Indians drink tea to get a boost that charges them up for all their daily activities. This is particularly true for people who have a lot of physical hard work in challenging surroundings. They have a daily struggle to chase their hopes, dreams and aspirations. Sphoorti provides them a much needed surge of strength. Tea is also a very localised taste. For e.g. the markets of Maharashtra and Karnataka that this brand will operate in, use thick milk. The Sphoorti tea blend therefore has been specifically crafted to provide the best possible taste in such milk that will appeal to the local palate.

We have tested it by giving it to consumers and tea shop owners to make in the way they are used to, and have received very positive responses vs. other existing brands in this market.

In fact, tea is about more than a physical energy spurt. It is also about “dimaag ki batti jalaana”. We are often stumped by a situation which cannot be overcome by brute force. At such times, we retreat into a quiet space to contemplate the situation with a fresh mind and that opens up an alternate path. Since Sphoorti is a good quality strong tea, this is the strength it brings to the table, unlike other local brands which are merely concerned with providing a strong tea at a cheap price.